Social Media Marketing
Social Networks
A "social network" is a software system used to build online communities of individuals who share similar interests and activities. Popular social network software platforms include MySpace.com and Facebook.com. In addition to these sites, there are many niche social networking sites that target very focused groups of people. LinkedIn.com is for professional networking, Doostang.com is for college recruiting, and TeamSugar.com is a community for women.
Why utilize social networks?
Social networks give individuals a place to meet up and connect online. Users can communicate with their friends, network with professionals, or share tips and advice.
While Facebook serves its purpose as a mass site to stay connected with friends, it's not as effective for other purposes. Niche social networks, on the other hand, are smaller, but can be more powerful, more active, and more fun. Instead of just creating a presence on one of the many social networks out there, why not create your own social network? While not always the answer, if it is, we'll work it out for you.
PTS Social Media can design and build a customized social network site for your customers, your employees, your distributors, or anyone else that would benefit from having a centralized place to connect and communicate.
Blogs
Why Blog?
Social media is all about conversation. To get noticed, you need to contribute. Blogs allow you to continually produce fresh content and engage in an ongoing conversation with the community.
Design. Want to start a blog, but don't want to use a generic template? Or do you already have a blog but need a new design? Let our team design and customize a blog for you or your company. We can integrate social networking and bookmarking functions, optimize it for search engines, and more. We can also create custom tools and programs that are seamlessly integrated with your blog.
Editorial. In addition to customizing and designing blogs, we can also help you manage one. We can aide in writing, editing and posting blog posts, as well as help to create web content and copy that communicates the purpose of your blog.
Blog Commenting and Posting Policy Creation. Once you've created your blog, who are you going to allow to comment on your posts? What are the guidelines for each of your posts? When your marketing department decides to write a post on week one and the sales department writes a post for week two, what guidelines should they follow to ensure cohesive content for your blog? PTS can help you craft customized policies for both commenting and posting on your blog.
Live Web Broadcasts
Broadcast live to large audiences & interact in real-time. Stream events as they happen. Capture lectures, conferences & more. Archive for repeat viewing.
Online Videos
Engage your audience! Create video content for customer testimonials. From product description, to Q&A, to cleverly funny.
Online Surveys
Create, distribute, analyze. Simplify company & customer surveys. From simple Q & A format to custom application with interactive features.
Wikis
A Wiki is a website or online resource which allows users to add & edit content collectively. Wikis allow users to share knowledge & up-to-date information.
Widgets
Implement small, simple applications with chunks of code that can easily be embedded into web pages & blogs. Allow 3rd party users to easily link back to your homepage.
Start managing your social identity
Contact us today for a FREE social media consultation to learn more about social media strategy and your social media options!