Social Media Marketing
Engage your customers in conversation
Advertising and public relations can be effective tools when used properly, but they are, by definition, one-way communications. Social media, on the other hand, is defined by the ability of both sides to talk. When used properly, it enables companies to engage in a conversation with their customers in a meaningful, manageable way. But too few do. We help to navigate this emerging, evolving space, whether you're looking to put your toe in the water, or dive in headfirst.
PTS Social Media Solutions is a new breed of company that specializes in helping corporations use social media tools, sites and applications to connect with customers and prospects. What brought us together was a fundamental belief that social media, while maturing nicely for individual use, is in its infancy for corporate business use and brand building. Millions of dollars spent on marketing; just pennies spent really communicating.
If you want your businesses message packaged neatly and delivered to the masses through traditional means, then we may not be the right fit for you. If, however, you're ready to talk, really talk with your customers, we'll help you find the right way to do it. Fun ways, strategic ways, operational way...ways that improve the value of your brand, to empower brand evangelists, and help your company continue to grow. If that's the kind of thing you'd like to engage in or employ/implement, you've come to the right place.
Unlike public relations firms that look at social media as another way to distribute press releases, or search engine optimization firms that look at social media as a way to boost page rank, PTS Social Media Solutions is one of the first companies in the world to take a holistic approach to using social media tactics, techniques, networks, and tools for corporate marketing.
The fundamental difference between social media and traditional advertising or public relations is the ability to have a dialogue with your customers. That, more than any other tactic, builds understanding and powers (and empowers) brand evangelists to loyalty or enthusiasm.
Start managing your social identity
Contact us today for a FREE social media consultation to learn more about social media strategy and your social media options!